Mattel announced on Tuesday an international licensing agreement with Japan's Sanrio, bringing Hello Kitty and Friends into the house that Barbie built.
"Through this new partnership, Mattel will design and develop a wide array of toys, dolls, playsets, games, puzzles, baby gear, plush, vehicles and other products inspired by Hello Kitty & Friends and Hello Kitty Cafe, as well as a range of characters in the Sanrio portfolio, including Hello Kitty, Keroppi, Chococat, Badtz-Maru, Little Twin Stars, Tuxedosam, Pompompurin, My Melody, Hangyodon, and Pochacco, among others," according to a statement issued from Mattel's El Segundo headquarters.
The premiere of Liam Neeson's newest film has been abruptly canceled amid fallout from the actor's comments about decades-old thoughts he had about killing a black person.
The toy lines and games will available in North America, Europe, Latin America, Australia and New Zealand beginning Fall 2020.
"We're excited to bring the Supercute world of Sanrio to life through toys that will allow for fans of all ages to experience Hello Kitty and Sanrio Friends in new ways," said Janet Hsu, chief franchise management officer of Mattel.
"This relationship is another example of Mattel's commitment to collaborate with globally recognized franchises as part of our transformation into an IP-driven, high-performing toy company," she said.
Get Los Angeles's latest local news on crime, entertainment, weather, schools, COVID, cost of living and more. Here's your go-to source for today's LA news.